AFAS: brand identity system.

Brand repositioning and comprehensive guidelines.

 

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AFAS: brand identity system.
Brand repositioning and comprehensive guidelines.

Client: Client: AFAS Perugia.

Work: Brands.

Project: AFAS (Azienda Speciale Farmacie del Comune di Perugia) is a company that consists of the fourteen community pharmacies in the City of Perugia in Italy. My studio Sezione Aurea repositioned the brand, creating a comprehensive visual system across all channels. We also defined the art direction and messaging to give AFAS tools to communicate and listen to its customers.

Understand/Define: Supporting 14 community pharmacies (Azienda Speciale Farmacie del Comune di Perugia) to have a good, open dialogue with their customers and patients.

Design/Deliver: We refreshed the brand, looking at logotype and assets, colour, typography, literature and online presence.

My role: Creative Director, Brand Designer.

Alessandro Pascoli
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All work © Alessandro Pascoli and/or agencies otherwise noted.
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