AFAS brand identity system.

Supporting 14 community pharmacies (Azienda Speciale Farmacie del Comune di Perugia) to have a good, open dialogue with their customers and patients.

Brand repositioning and comprehensive guidelines.

Afas-00-370
AFAS_Brand_Guidelines1
AFAS_Brand_Guidelines3
AFAS_Brand_Guidelines4
AFAS_Brand_Guidelines5
AFAS_Brand_Guidelines6
AFAS_Brand_Guidelines7
AFAS_Brand_Guidelines8
AFAS_Brand_Guidelines9
AFAS_Brand_Guidelines10
AFAS_Brand_Guidelines11
AFAS_Brand_Guidelines12
AFAS_Brand_Guidelines13
AFAS_Brand_Guidelines14
AFAS_Brand_Guidelines15
AFAS_Brand_Guidelines16
AFAS-Typeface-01
AFAS_Brand_Guidelines17
AFAS_Brand_Guidelines18
AFAS_Brand_Guidelines19
AFAS_Brand_Guidelines20
AFAS_Brand_Guidelines21
AFAS_Brand_Guidelines22
AFAS_Brand_Guidelines23
AFAS_Brand_Guidelines24
AFAS_Brand_Guidelines25
AFAS_Brand_Guidelines26
Afas-01b
Afas-02b
Afas-09
Poster-0153-2013-10-22
Bag-0457-2014-01-20

Client: AFAS, Perugia, IT

Design: Brand Identity, Communications.

Project: AFAS (Azienda Speciale Farmacie del Comune di Perugia) is a company that consists of the fourteen community pharmacies in the City of Perugia in Italy. My studio Sezione Aurea created the brand repositioning and comprehensive brand guidelines across all channels while developing art direction and messaging to give AFAS a simple and practical way to communicate and listen to its customers. We refreshed the brand, looking at logotype and assets, colour, typography, literature and online presence.

My role: Creative Director, ID Designer.

Alessandro PascoliEmailLinkedIn.

All work © Alessandro Pascoli and/or agencies otherwise noted. This website uses Google Analytics to monitor and analyse web traffic and users behaviour.