Supporting 14 community pharmacies (Azienda Speciale Farmacie del Comune di Perugia) to have a good, open dialogue with their customers and patients.
Brand repositioning and comprehensive guidelines.
Client: AFAS, Perugia, IT
Design: Brand Identity, Communications.
Project: AFAS (Azienda Speciale Farmacie del Comune di Perugia) is a company that consists of the fourteen community pharmacies in the City of Perugia in Italy. My studio Sezione Aurea created the brand repositioning and comprehensive brand guidelines across all channels while developing art direction and messaging to give AFAS a simple and practical way to communicate and listen to its customers. We refreshed the brand, looking at logotype and assets, colour, typography, literature and online presence.
My role: Creative Director, ID Designer.