IKEA, HEMSÄKER home insurance: CVP, Prototyping.

Generating ideas in the intersection of what people want and expect from the home, and what IKEA can do to help them achieve it.

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IKEA, HEMSÄKER home insurance: CVP, Prototyping.
Generating ideas in the intersection of what people want and expect from the home, and what IKEA can do to help them achieve it.

Client: Ikano Group, Swiss Re iptiQ, IKEA.

Work: Experiences, Products.

Human truths: A safer life at home is crucial to creating a better everyday life for the many people: physical security, protecting each other, protecting the home itself, and feeling free.

Understand/Define: 2 days worth of synthesis sessions with the clients to generate platforms. 3 days of hackathons. 20 consumers plus IKANO and IKEA Switzerland stakeholders to generate ideas and propositions. An overnight survey of 300 consumers (3 markets) to test propositions. Some ideation. 10 more consumers to iterate on hypothesis.

Design/Deliver: Interactive prototypes. Concept book.

Agency: C Space London.

My role: Creative Director, UX Design Director, workshop facilitator.

IKEA CH: HEMSÄKER
IKEA SGHEMSÄKER
IKEA MY: HEMSÄKER
Ikano Group: Press page
Swiss Re iptiQ: Press page

Alessandro Pascoli
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All work © Alessandro Pascoli and/or agencies otherwise noted.
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