The first touch with a brand is a digital interaction

While physical brand interactions still occur, online experiences now connect everything. These interactions impact both consumer needs and brand performance.

As a result, modern branding acts as an interface between people and businesses. This necessitates a people-first approach across strategy, design, and experiences.

IKEA HEMSÄKER
New Product Launch for home insurance

UBER
Customer/Rider Experience Innovation for a better Service Design

 

SAUDI TELECOM COMPANY
Digital Experience Optimisation

GOOGLE HUMAN TRUTHS
Division Brand Identity

ALESSANDRO PASCOLI

Brand Experiences
Digital Innovation
Strategic Design
People-Centric Solutions

All work © Alessandro Pascoli and/or agencies otherwise noted.
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