Work

Make people want things. Make things people want.

From Strategy to System

Projects where brand, CX, or service strategy became a working experience designed to scale.

SAUDI TELECOM COMPANY
What happens when 13 subsidiaries try to deliver a unified experience?

IKEA HEMSÄKER
What if insurance felt like IKEA?

Confidential Retail Healthcare Company
You can’t deliver a consistent service with disconnected teams

UBER
The ride doesn’t start with a tap

SIMPLYHEALTH
Your health on your time

TSB BANK
What if a bank led with empathy, not jargon?

GOOGLE HUMAN TRUTHS
Human understanding as a commercial driver

Tools for Teams and Brands

Internal platforms, brand systems, and experience alignment across teams and delivery.

INTERBRAND
Scaled brand systems and governance

POLIMI GSoM
Strategic identity and experience shift

YOUTUBE YOU
Internal community strategy and expression

Experiments, Culture, and Internal Work

Creative, cultural, or early-stage work that helped shape purpose, practice, or people.

Confidential Global Mobility Brand
Human-centred digital retail experience

Omnicom EMERGING STARS
Internal CX/EX system for global talent development

Omnicom SHAPE
Shared insight and activation tools for global clients

Confidential Global Sports Brand
ANTI-DO-TO: Turning Belief into a Brand

Ale

Shaping experiences that work for people, business, and systems.

© Alessandro Pascoli. All work shown represents my personal contribution while working with or for clients and agencies, and is shared for portfolio purposes only. All case studies are based on publicly available information or have been significantly modified to exclude confidential, proprietary, or commercially sensitive content. Any views or representations expressed do not reflect the official positions of the companies mentioned. Where required, explicit permissions have been requested or the case has been anonymised. This site uses analytics to understand aggregated visitor behaviour. No personal data is collected, stored, or shared.