Work

Experiences and systems that impact users and organisations

SAUDI TELECOM COMPANY
Evolving the Brand through Experience Design

SAUDI TELECOM COMPANY
SAUDI TELECOM COMPANYEvolving the Brand through Experience Design

Retail Healthcare Company
From Siloed Journeys to a Shared Service Vision

Retail Healthcare Company
Retail Healthcare CompanyFrom Siloed Journeys to a Shared Service Vision

IKEA HEMSÄKER
Turning Insurance Insight into Product Experience

IKEA HEMSÄKER
IKEA HEMSÄKERTurning Insurance Insight into Product Experience

UBER
Designing Emotionally Responsive Journeys

UBER
UBERDesigning Emotionally Responsive Journeys

TSB BANK
Repositioning a Bank Around Human Experience

Protected: TSB BANK
TSB BANKRepositioning a Bank Around Human Experience

SIMPLYHEALTH
Defining a Scalable Health Service Proposition

Protected: SIMPLYHEALTH
SIMPLYHEALTHDefining a Scalable Health Service Proposition

Global Mobility Brand
MotoSpace: Building a Digital Flagship for a Motorcycle Icon

Global Mobility Brand
Global Mobility BrandMotoSpace: Building a Digital Flagship for a Motorcycle Icon

POLIMI GSoM
Strategy and Identity at Scale

POLIMI GSoM
POLIMI GSoMStrategy and Identity at Scale

Ale

Turning strategy into systems that scale experience across brand, service, and operations.

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© Alessandro Pascoli. All work shown represents my personal contribution while working with or for clients and agencies, and is shared for portfolio purposes only. All case studies are based on publicly available information or have been significantly modified to exclude confidential, proprietary, or commercially sensitive content. Any views or representations expressed do not reflect the official positions of the companies mentioned. Where required, explicit permissions have been requested or the case has been anonymised. This site uses analytics to understand aggregated visitor behaviour. No personal data is collected, stored, or shared.