What I've Done

I’ve shaped brand experiences that connect with people and deliver value through real-world solutions.

I translated insights into human-centered products, services, and branded interactions.

SPECSAVERS
Retail Healthcare Transformation

IKEA HEMSÄKER
From Customer Insight to Insurance Experience

SAUDI TELECOM COMPANY
Unifying the Brand Ecosystem by Design

UBER
Mapping Emotions to Drive Real-World Change

POLIMI GSoM
Designing for Scale: Strategy, Identity, System

PIAGGIO MOTOPLEX
Redefining Digital Retail Through Experience Design

GOOGLE HUMAN TRUTHS
Bringing Humanity to Data

INTERBRAND
Branded Experience and Marcom

TSB BANK
From a Product-Centric to a Human-First Brand Experience

SIMPLYHEALTH
Commercially viable Health Service Proposition and Digital Product

ANTI-DO-TO
Customer-led Brand Identity and Experience

YOUTUBE
Branding a community of advisors

Omnicom EMERGING STARS
Programme visual identity

Omnicom SHAPE
Engage and create growth opportunities

Ale