Proof at scale

Real mandates.
Real outcomes.
Real business impact.

Creating new category journeys for incremental revenue

IKEA HEMSÄKER
Designed a regulated insurance product from insight to market-ready, 10% Swiss households in Y1, top-5 CSAT

Piaggio Motoplex 
Developed Piaggio's digital retail platform, production-ready MVP validated across 3 markets

Google Human Truths 
Designed Google's insight operating model, 20-30% reduction in reporting rework

Omnicom SHAPE
Turned network scale into a client-facing innovation platform, €15M pitch win

ANTI-DO-TO
Built a purpose-led Gen Z brand across 6 cities, 50% of profits committed to social impact

BridgeAid
Aligned two humanitarian organisations under one brand system for recovery in Ukraine

A self-initiated HealthTech proposition

DeBe: AI-enabled diabetes management

Building a connected health ecosystem from insight to proposition.

Scaling brands to experiences that connect and convert

STC Saudi Telecom Company 
Unified 100+ platforms across 13 subsidiaries, 30% faster delivery

Specsavers 
Stabilised blended experience programme across 2,800+ stores in 6+ markets

Interbrand 
Repositioned brand experience platform, $16.5M+ revenue, +32% qualified leads

POLIMI GSoM
Delivered brand and digital experience system, Red Dot Award 2022

SONEVA
Redesigned digital experience system across resorts, retail, and lifestyle

Omnicom EMERGING STARS
Created a talent recognition system across 1,500+ agencies in 100+ countries

Fixing CX that breaks loyalty and slows growth

Uber EMEA
Recovered loyalty through journey design, 11 Moments That Matter, 4 markets

Liberty Global 
Built customer value North Star system across 4 markets, +10 NPS uplift

Simplyhealth 
Validated health proposition with 300+ users, launch blueprint in 16 weeks

YOUTUBE YOU
Established always-on advisor network, 3 EMEA markets

TSB BANK
Defined CX direction for the overlooked 75% of UK adults

ZURICH Spark
Embedded customer voice into product cycle, 7 markets, £20m+ in new business value

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The best mandates happen before the brief is written. That's usually when I'm most useful.

© Alessandro Pascoli. Experience Systems™. All work reflects my personal contribution while working with or for clients and agencies. Case studies are based on public information or adapted to remove confidential content. Views expressed are my own. No reproduction without permission. This site uses basic analytics to understand aggregate behaviour. No personal data is collected, stored, or shared.