Ale here.

With over 20 years in human-centred design and creative direction, I’ve seen how easily brilliant visions fade in execution, and how often strategies disconnect from people’s needs.

I close that gap by leading with a service design approach. I align teams around journeys, translate insights into scalable systems, and connect frontstage experiences with backstage operations.

Ale

Shaping experiences that work for people, business, and systems.

© Alessandro Pascoli. All work shown represents my personal contribution while working with or for clients and agencies, and is shared for portfolio purposes only. All case studies are based on publicly available information or have been significantly modified to exclude confidential, proprietary, or commercially sensitive content. Any views or representations expressed do not reflect the official positions of the companies mentioned. Where required, explicit permissions have been requested or the case has been anonymised. This site uses analytics to understand aggregated visitor behaviour. No personal data is collected, stored, or shared.