Extensive experience in defining and designing customer inspired brand identities, products, and services.
I practice user-centered design to translate human truths and business objectives into branded experiences. My background is also in prototyping and interaction design, combining branding and digital breadth.
I've collaborated with visionary entrepreneurs, innovative start-ups, and global brands, for the likes of Capri Sun, Diageo, Google, IKEA, New Line Cinema, Philips, The Plum Guide, TSB Bank, Uber, and Zurich.
Design background: Brand, Branding, Brand design. Identities, Products, Services. Mapping Experiences and Journeys. Interaction design. CX, UX, UI, Prototyping.
Specialities: Simplification. Human-centred approach. Learning-by-doing process. Strategic thinking. Design thinking. Design crafts. Brand as experiences. Experiences as branding.
Passions: Symbols. Typography. Aesthetics. Early, baroque, minimalism, house music. Cooking. Art history. Design. Tweed jackets. Seafood spaghetti. Risotto. Quantum mechanics. Speyside single malts. Ingmar Bergman. Labradors.
One of the most frequent questions I get asked in my job is how to approach the research phase to deliver a design that's meaningful for people. Here, three principles that are fundamental to it. →
Design Thinking is a bad idea. No, is a wonderful idea. Confused?
Talk at C Space London.