My passion is working with brands and customers.
Creating branded unified customer experiences across digital, physical, and human touchpoints.
Integrating interaction design into products, services, and brands.
Having meaningful conversations with customers and stakeholders.
Expert in brand design and digital breadth.
I can add the strategic value of design during understanding, creating, prototyping, implementing phases.
I've collaborated with visionary entrepreneurs, innovative start-ups, and global brands. For the likes of Capri Sun, Diageo, Google, Ikea, Philips, The Lord of the Rings Italian merchandise, The Plum Guide, TSB Bank, Uber, and Zurich.
Design: Brand, Branding, Brand design. Identities, Products, Services. Experiences mapping. Interaction design. CX/UX/UI/Prototyping.
Specialities: Simplification. Human-centred approach. Learning-by-doing process. Design thinking. Design crafts. Brand as experiences. Experiences as branding.
Passions: Symbols. Typography. Aesthetics. Digital humanities. Early, baroque, minimalism, house music. Cooking. Art history. Design. Tweed jackets. Seafood spaghetti. Risotto. Quantum mechanics. Speyside single malts. Ingmar Bergman. Labradors.