Design is my operating logic across the full experience lifecycle. It shapes how I read a business problem and how I structure the response: creating new category journeys for incremental revenue, scaling brands to experiences that connect and convert, and fixing CX that breaks loyalty and slows growth.
I treat AI as a strategic design capability and an emerging entity within experiences: one that requires the same intentional design and governance as any other part of the system.
I believe design is an act of attention for people, for businesses, and for the system that connects them.
Based in London, open to UK and EMEA mandates. Designing toward chief experience/design officer‑level impact: Director, Head, or C‑suite roles. Fractional, interim, permanent.
