Human truths. Business strategy.
Branded interactions and experiences.

Extensive experience in defining and designing customer inspired brand identities, products, and services.

I practice user-centered design to translate human truths and business objectives into branded experiences. My background is also in prototyping and interaction design, combining branding and digital breadth.

Currently, as Creative Director at Interbrand Group, I'm leading a multidisciplinary design team to:
— Elevating the customer's voice at C Space.
— Delivering branded experiences at Interbrand.

I've collaborated with visionary entrepreneurs, innovative start-ups, and global brands, for the likes of Capri Sun, Diageo, Google, IKEA, New Line Cinema, Philips, The Plum Guide, TSB Bank, Uber, and Zurich.

Designer by practice.
Creative leader by profession.

Design background: Brand, Branding, Brand design. Identities, Products, Services. Mapping Experiences and Journeys. Interaction design. CX, UX, UI, Prototyping.

Specialities: Simplification. Human-centred approach. Learning-by-doing process. Strategic thinking. Design thinking. Design crafts. Brand as experiences. Experiences as branding.

Passions: Symbols. Typography. Aesthetics. Early, baroque, minimalism, house music. Cooking. Art history. Design. Tweed jackets. Seafood spaghetti. Risotto. Quantum mechanics. Speyside single malts. Ingmar Bergman. Labradors.

I believe design is a lifelong learning discipline that serves human truths for safety, understanding, achievement and beauty.

How to prepare a customer inspired design brief. →

One of the most frequent questions I get asked in my job is how to approach the research phase to deliver a design that's meaningful for people. Here, three principles that are fundamental to it. →


Design Thinking is a bad idea. No, is a wonderful idea. Confused?
Talk at C Space London.

Alessandro Pascoli

All work © Alessandro Pascoli and/or agencies otherwise noted.
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