Brand Identities and Experience designer by practice. Creative Leader by profession.

I design with brands and customers.

Creating branded unified customer experiences across digital, physical, and human touchpoints.
Integrating interaction design into products, services, and brands.
Having meaningful conversations with customers and stakeholders.

Expert in brand design and digital breadth.
I can add the strategic value of design during understanding, creating, prototyping, implementing phases.

I've collaborated with visionary entrepreneurs, innovative start-ups, and global brands. For the likes of Capri Sun, Diageo, Google, Ikea, Philips, The Lord of the Rings Italian merchandise, The Plum Guide, TSB Bank, Uber, and Zurich.

Currently Creative Director at C Space London, Interbrand Group. I lead a multidisciplinary team to deliver: Insights, Innovation, Customer Experience, Prototyping, and Brand Design work.


Design: Brand, Branding, Brand design. Identities, Products, Services. Experiences mapping. Interaction design. CX/UX/UI/Prototyping.

Specialities: Simplification. Human-centred approach. Learning-by-doing process. Design thinking. Design crafts. Brand as experiences. Experiences as branding.

Passions: Symbols. Typography. Aesthetics. Digital humanities. Early, baroque, minimalism, house music. Cooking. Art history. Design. Tweed jackets. Seafood spaghetti. Risotto. Quantum mechanics. Speyside single malts. Ingmar Bergman. Labradors.

I believe design is a lifelong learning discipline that serves human needs for safety, understanding, achievement and beauty.


How to prepare a customer inspired design brief.

One of the most frequent questions I get asked in my job is how to approach the research phase to deliver a design that's meaningful for people. Here, three principles that are fundamental to it.


Design Thinking is a bad idea. No, is a wonderful idea. Confused?
Talk at C Space London.

Alessandro PascoliEmailLinkedIn.

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