Omnicom SHAPE: branding a service to engage and create growth opportunities

SHAPE Connected Brilliance is an invite-only online platform where the best thinkers combine fresh thinking and outside perspectives into the most challenging client projects.

Strategy: Journeys and Mapping.
Creativity: Visual Identity. Service Design. Product Design.

Agency: Omnicom + C Space London.
My role: Creative Direction, Product Design Direction.

Branding and design SHAPE, the global collaboration platform and process from Omnicom that harnesses the power of Connected Brilliance by consistently delivering breakthrough cross-agency thinking. Since its launch, the SHAPE process has successfully guided 25 clients, including some of the world’s biggest brands, such as P&G, Pfizer, Visa and Airbnb.

Welcome Pack for CEOs, Clients, and Members
Branded Moleskine, 3x Playbooks in the form of tabloids, and a QR code to connect to the online platform.

Omnicom-SHAPE-100
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Omnicom-SHAPE-01
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CEO-Tabloid2
CEO-Tabloid16
Client-Tabloid6
SHAPE-04
SHAPE-14
SHAPE-12
Member-Tabloid10

Workshop materials.

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SHAPE-05
SHAPE-12
SHAPE-06
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SHAPE_CURATE_02-01
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‹ Omnicom EMERGING STARS
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ALESSANDRO PASCOLI

Brand Experiences
Digital Innovation
Strategic Design
People-Centric Solutions

All work © Alessandro Pascoli and/or agencies otherwise noted.
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