SHAPE is the online collaboration platform and process from the Omnicom Group.

It harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to our clients, at speed.

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Client: Omnicom Group.

Brief: Branding SHAPE, the global collaboration platform and process from Omnicom, that harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking.
Since its launch, the SHAPE process has helped 25 clients including some of the world's biggest brands such as P&G, Pfizer, Visa and Airbnb. And it also continues to grow.

Strategy: Innovation.

Design: Brand Identity and Experience design.

Project: Capturing the attention of selected creatives from Omnicom agencies around the world with just white, black, yellow and Futura Bold. Print and digital touchpoints, workshop toolkits, films and animations, UX/UI, website.

Agency: Omnicom/C Space London.

My role: Creative Director, Designer.

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Alessandro PascoliEmailLinkedIn.

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