Omnicom SHAPE

Branding an internal platform for the best Omnicom thinkers to solve the most challenging client projects

Strategy: Journeys and Mapping.
Creativity: Visual Identity. Service Design. Product Design.
Delivery: Verbal and Visual identity. Brand Experiences. Website.

Client: Omnicom Group, UK.
Agency: Omnicom + C Space London.
My role: Creative/Experience Director.

Positioned SHAPE as an exclusive, invite-only platform for the "best thinkers" to work on top client projects and high-profile challenges.

Welcome Pack for CEOs, Clients, and Members: branded Moleskine, 3x playbooks in the form of tabloids, and a QR code to connect to the digital platform.

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Omnicom-SHAPE-01
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SHAPE-10
CEO-Tabloid2
CEO-Tabloid16
Client-Tabloid6
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SHAPE-14
SHAPE-12
Member-Tabloid10

Workshop materials.

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SHAPE-12
SHAPE-06
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SHAPE_CURATE_02-01
SHAPE_LIVE_02-01
‹ Omnicom EMERGING STARS
› Protected: SPECSAVERS

Ale

SDCXBX-a00

Strategic Design
Service Design to shape ecosystems
Customer Experience to craft interactions
Branded Experience to create differentiation

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All work © Alessandro Pascoli and/or agencies otherwise noted.
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