SHAPE Connected Brilliance: brand identity, experience, service design.

SHAPE is an invite-only online platform from Omnicom/C Space, where the best thinkers from across the network come together to inject fresh thinking and outside perspectives into the most challenging client projects.

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SHAPE Connected Brilliance: brand identity, experience, service design.
SHAPE is an invite-only online platform from Omnicom, where the best thinkers from across the network come together to inject fresh thinking and outside perspectives into the most challenging client challenges.

Client: Omnicom Group, C Space.

Work: Brands, Products, Services.

Brief: Branding and design SHAPE service, the global collaboration platform and process from Omnicom, that harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking. Since its launch, the SHAPE process has helped 25 clients, including some of the world's biggest brands such as P&G, Pfizer, Visa and Airbnb. And it also continues to grow.

Understand/Define: brand framework, services design.

Design/Deliver: brand identity, print and digital touchpoints, workshop toolkits, films and animations, UX/UI, websites.

Agency: Omnicom, C Space London.

My role: Creative Director, Editorial/Digital/UX/UI Designer.

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Alessandro Pascoli
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All work © Alessandro Pascoli and/or agencies otherwise noted.
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