Make people the priority, and the rest will naturally fall into place.
With over 20 years of design leadership and creative direction, I specialise in Human-Centered design and digital innovation. I define people-centric solutions. Create insightful interactions. Design meaningful brand experiences relevant to customers and impactful for businesses.
As a brand consultant and Creative Director, I deliver real branded interactions. I combine people's motivations, research, technology, culture, and design. I use this mix to innovate products and services. I simplify complex interactions and journeys into satisfying experiences.
I’m comfortable leading and mentoring diverse teams. I have a proven track record of success on global and local projects involving visual identities, design systems, branding, customer experience (CX), user experience (UX/UI), and product/service design challenges.
I’m skilled in collaborating with strategy, sales, marketing, and engineering teams to implement platforms, channels, and physical/digital touchpoints that drive business growth and customer satisfaction.
I've helped visionary entrepreneurs, innovative startups, and global brands like Boden, Capri Sun, Diageo, Google, Ikea, New Line Cinema, Philips, Piaggio, Politecnico di Milano, Saudi Telecom Company, TSB Bank, Uber, and Zurich.
Besides design, I love art and symbolism, cooking for friends, stargazing, and tweed jackets.
Or meet me before me...
Values
Design serves human needs for safety, understanding, achieving and experiencing beauty.
Specialties
Human-Centered Design. Digital Innovation. Simplification. Strategic Design and Thinking. Growth attitude. Relationships and Mentoring. Brand as experiences. Experiences as branding.
Skills
Strategy
Insights and Audiences. Use Cases, Jobs-To-Be-Done. Journeys and Mapping. Information Architecture. Design Research. Cultural Aesthetics. Styles and Trends. Technology sizing.
Ideation
Workshop ideation and facilitation. Design Thinking methodologies and tools. Design Sprint. Prototyping.
Design
Branding. Identities. Design Systems. Experiences Design. Service Design. Product Design. Omnichannel CX, UX, UI. HTML/CSS.
Hands-on
Adobe Illustrator, InDesign, Photoshop, XD. ChatGPT. Claude. Figma. Microsoft Excel, PowerPoint, Word. Midjourney. Miro. Mural. Perplexity.
Education
Service Design Masterclass
(Royal College of Art, London)
History of Art
(Unipg 1308, Perugia)
