Alessandro Pascoli 
London, UK

CX and Service Design Director

I turn brand strategy into experiences people feel and systems teams can deliver.

I lead the execution side of CX, EX, BX, and service design, from journeys to governance. I help organisations build the experience behind the brand promise.

Available for interim leadership, freelance direction, or permanent roles.

My Approach
I bring execution leadership rooted in systems thinking and human-centred design. I align teams through shared tools, scalable frameworks, and delivery logic. I work fluently with C-level, strategists, and product leads to move experience from slides to systems.

How I Got Here
Sezione Aurea – Founded and ran a design studio in Italy. Built my foundation in visual systems, empathy, and leading by doing.
C Space London (Escalent) – Learned to turn insight into practical tools that shaped product, service, and business decisions.
Interbrand Global (Omnicom) – Scaled systems across global brands, integrating brand strategy with journeys, platforms, and service operations.
VML London (WPP) – Embedded CX, EX, and service design inside enterprise delivery. Helped lead transformation in healthcare by aligning journeys, operations, and internal ways of working.

Who I Work With
I support leaders with vision but fragmented delivery. I help organisations stuck between strategy and real outcomes. I partner with agencies needing senior direction to bring transformation to life.

Selected Companies I’ve Helped Shape
Blossom Hill, Boden, Capri Sun, Global Hotel Alliance, Google, Ikea, Liberty Global, New Line Cinema, Philips, Piaggio, Politecnico di Milano, Saudi Telecom Company, Simplyhealth, Specsavers, TSB Bank, Uber, YouTube, Zurich.

Ale

Turning strategy into systems that scale experience across brand, service, and operations.

© Alessandro Pascoli. All work shown represents my personal contribution while working with or for clients and agencies, and is shared for portfolio purposes only. All case studies are based on publicly available information or have been significantly modified to exclude confidential, proprietary, or commercially sensitive content. Any views or representations expressed do not reflect the official positions of the companies mentioned. Where required, explicit permissions have been requested or the case has been anonymised. This site uses analytics to understand aggregated visitor behaviour. No personal data is collected, stored, or shared.