Omnicom SHAPE: Branding a Service to Engage and Create Growth Opportunities

SHAPE Connected Brilliance is an online platform for the best Omnicom's thinkers to solve the most challenging client projects.

Strategy: Journeys and Mapping.
Creativity: Visual Identity. Service Design. Product Design.

Agency: Omnicom + C Space London.
My role: Creative Direction, Product Design Direction.

Branding and design SHAPE, the global collaboration platform and process from Omnicom that harnesses the power of Connected Brilliance by consistently delivering breakthrough cross-agency thinking. Since its launch, the SHAPE process has successfully guided 25 clients, including some of the world’s biggest brands, such as P&G, Pfizer, Visa and Airbnb.

Welcome Pack for CEOs, Clients, and Members
Branded Moleskine, 3x Playbooks in the form of tabloids, and a QR code to connect to the online platform.

Omnicom-SHAPE-100
Shape-animation-2
Omnicom-SHAPE-01
Omnicom-SHAPE-02
SHAPE-03
SHAPE-10
CEO-Tabloid2
CEO-Tabloid16
Client-Tabloid6
SHAPE-04
SHAPE-14
SHAPE-12
Member-Tabloid10

Workshop materials.

SHAPE-10-1
SHAPE-05
SHAPE-12
SHAPE-06
SHAPE_ABACUS_02-01
SHAPE_CURATE_02-01
SHAPE_LIVE_02-01
‹ Omnicom EMERGING STARS
› IKEA HEMSÄKER

ALESSANDRO PASCOLI

Creative Direction
Brand Experiences
Digital Transformation
Strategic Design

All work © Alessandro Pascoli and/or agencies otherwise noted.
This website uses Google Analytics to analyse web traffic. It does not process or collect personal data.