4x MVPs for HEMSÄKER, a new IKEA insurance product.

For IKANO and iptiQ/Swiss Re we created and prototyped HEMSÄKER, a groundbreaking new IKEA home insurance product.

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Client: IKANO, iptiQ/Swiss Re

Brief: 6 weeks engagement to co-create with customers and stakeholders, develop and testing solutions for IKEA consumers.

Strategy: Insight and Foresight, Innovation, Customer Experience.

Design: Product design, CX/UX/UI/Prototyping.

Project: 2 days of synthesis session with the clients to generate platforms. 3 days hackathon: 20x consumers plus IKANO and IKEA Switzerland stakeholders to generate ideas and propositions; 300 consumers overnight survey (4x global markets) to test propositions. Ideation. 10 more consumers to iterate hypothesis. 4x final proposition prototypes, 1x concept book to capture insight, user journeys ideas and final propositions.

Agency: C Space London.

My role: Creative Director, UX Designer, workshop facilitator.

IKEA CH: HEMSÄKER
IKEA SGHEMSÄKER
IKEA MY: HEMSÄKER
IKANO: Press page
Swiss Re: Press page

Alessandro PascoliEmailLinkedIn.

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