Designer/Director. 

Deep customer understanding to design brands, experiences, products and services.

IKEA, HEMSÄKER home insurance: CVP, Prototyping.

UBER Rider Experience: CX, Map, Digital Toolkit.

EMERGING STARS: brand identity, website, films.

"Everything is awesome with SHAPE."

Don Crowther, Director, In-Store Management at LG Electronics

THE PLUM GUIDE (2016-2020)
Reversing completely the traditional way to position and design a brand.

LEAH STUTTARD, "The Wool Merchant and the Harp".

AFAS: brand identity system.

Now →

• YouTube ongoing insight: Creative Director, Brand Designer.
• Kaspersky Lab: Customer Experience Consultant.
• Interbrand website: Co-Direction, UX Lead, Digital Product Designer.
• Interbrand Best Global Brand 2020: Co-Direction, Multichannel Experience Consultant.
• C Space The Better Why Conference: Creative Director.

Alessandro Pascoli. 
Email, LinkedIn.

All work © Alessandro Pascoli and/or agencies otherwise noted.
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