Hello, I’m Alessandro Pascoli.

A holistic Brand Experiences Designer and Creative Leader.

Uber Rider Experience Strategy

Insight, Customer Experience, Design.
(Project under NDA)

Project details

Client: Uber EMEA.
Audience: Uber EMEA.
Brief: Understanding the end-to-end customer journey, from the first contact to a loyal user. Identifying moments that matter to improve the experience and build stronger emotional brand connection. Delivering actionable insights beautifully designed with simple visual comprehension.
Understand: Existent and new qualitative and quantitative customer research x4 markets (data, online, interviews), ride-along to gain insights.
Define: Journey map definition and validation, co-creation workshops.
Design: Rider Experience journey map + Rider Experience digital tool kit (website hub with the interactive map, opportunity platforms, moments that matter cards, raw data and project documentation.
Agency: C Space London.
My role: Design Director, UX designer.

MVP insurance solutions for IKEA consumers

Insight, Innovation, Service Design, Prototyping.
(Project under NDA)

Project details

Client: Swiss Re & Ikano.
Audience: IKEA customers.
Brief: 6 weeks of sprint developing and testing different insurance solutions for IKEA consumers in a co-creation process. Switzerland as a pilot market.
Understand: Data collection, visualisation and analysis, workshop.
Define: Consumer recruitment, x3 co-creation workshops, quantitative survey validation, creative brief.
Design: x4 interactive prototypes, concept book.
Agency: C Space London.
My role: Design Director, UX designer, workshop facilitator. 

Celebrating Capri Sun’s past, present and future.

Brand Activation, Design, Experiential Design.
(Project under NDA)

Project details

Client: Capri Sun.
Audience: Capri Sun VIP global business partners.
Brief: Turn Capri Sun’s 50th anniversary into an inspiring, future-focused experience for their biggest global business partners. Emphasising the exciting innovations the company is bringing to market.
Understand: Exploring the venue at Capri Sun headquarters, meeting and interviewing the board. Collecting and writing trends and generational consumer thinking.
Define: Theme event “Welcome to tomorrow”, a day plan to link their iconic past heritage to their values today, and how they were approaching tomorrow.
Design: Decks and films for the talks. A set of guided experiences exploring the Future of Shopping, Production, Sustainability, Wellness and Portfolio. These were physical and facilitated stations which brought to life Capri Sun’s innovation journey. Critically it was a chance to taste, play with and feel the real innovations they were bringing to market. Branded vending machine selecting products + fresh juices based on facial recognition, x6 segmentation videos on the semi-transparent surface + free choice touch-screen.
Agency: C Space London.
My role: Design Director.

Philips Beauty Personas

Insight, Segmentation, Customer Closeness, Activation, Design.
(Project under NDA)

Project details

Client: Philips EMEA.
Audience: Philips female beauty stakeholders across the global teams.
Brief: Developing, validating, and deploying 4 overarching Beauty Personas. Bringing to life Emma, the core target Beauty Persona, to inform, excite and inspire Philips female beauty stakeholders across the global teams.
Understand: Creating personas (qualitative and quantitative segmentation). Validating personas (community).
Define: Helping the client to pick Emma as Philip’s Beauty division strategic target.
Design: One global deck plus x6 markets. 3 minutes Emma’s film. Private Emma’s Instagram account. Emma in your pocket data and insights website. Taking real-life Emma to PIM (Philips’ internal main annual marketing event).
Agency: C Space London.
My role: Design Director.