Brand Identity and Customer Experience Designer/Director.

I practice user-centered design to translate human needs and business objectives into branded experiences.


4x MVPs for HEMSÄKER, a new IKEA insurance proposition.


Uber Rider Experience.


Connected brilliance from Omnicom networks.

"Everything is awesome with SHAPE."

Don Crowther, Director, In-Store Management at LG Electronics


AFAS brand identity system and comms.



  • Interbrand website: Co-Direction, UX Lead, Digital Product Designer.
  • HMKM website: UX Lead, Digital Product Designer.
  • Nissan Motor customer experience CX program: Creative Director.
  • Tesco UX testing: UX Lead.

Alessandro PascoliEmailLinkedIn.

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