Design-Led Commercial Impact

Product

I directed the IKEA insurance product from concept to market-ready playbook: 10% of Swiss households in year one and top-5 CSAT scores.

Experience

I orchestrated CX, EX, and service design for Specsavers across 2,800+ stores in 6+ markets, aligning clinical, retail, and commerce into a shared journey.

System

I unified 100+ platforms across Saudi Telecom's 13 subsidiaries and cut delivery time by 30% through design-led governance.

Ale

CX, Service Design, and Experience Strategy

Creating new category journeys for incremental revenue 
Scaling brand to experiences that connect and convert 
Fixing CX that breaks loyalty and slows growth

Based in London. Open to UK and EU mandates.
Customer Experience, CX Transformation, Service and Product Strategy, Experience Design.
Director, Head, or C-suite level.
Fractional, interim, or permanent.

© Alessandro Pascoli. Experience Systems™. All work reflects my personal contribution while working with or for clients and agencies. Case studies are based on public information or adapted to remove confidential content. Views expressed are my own. No reproduction without permission. This site uses basic analytics to understand aggregate behaviour. No personal data is collected, stored, or shared.