Brand Identity and Customer Experience Designer/Director.
I practice user-centered design to translate human needs and business objectives into branded experiences.
4x MVPs for HEMSÄKER, a new IKEA insurance proposition.
Uber Rider Experience.
Connected brilliance from Omnicom networks.
"Everything is awesome with SHAPE."
Don Crowther, Director, In-Store Management at LG Electronics
AFAS brand identity system and comms.
Now
- Interbrand website: Co-Direction, UX Lead, Digital Product Designer.
- HMKM website: UX Lead, Digital Product Designer.
- Nissan Motor customer experience CX program: Creative Director.
- Tesco UX testing: UX Lead.