I build propositions.
I scale them. 
When brands enter new categories.

From insight to operating model.
Across product, experience, and system.

Product
BX, CX, Service Design

IKEA HEMSÄKER

IKEA's first insurance product. Designed from a three-day hackathon to a market-ready playbook in three months.

10% Swiss direct market share, year one
5x average in-store spend per claim-free year
Top 5 CSAT in Swiss home insurance
4 markets at launch

Experience, System
CX, EX, Service Design

Specsavers

Orchestrated customer and employee experiences across clinical, retail, and commerce. A stalling programme rebuilt into a shared journey.

2,800+ stores
6+ markets
13 outcomes reconnected to delivery

System
BX, CX, Operating Model

Saudi Telecom Company

From design system to STC’s design-led operating model. Aligned brand, journeys, customer experience, digital products, and decision layers.

30% delivery speed improved
100+ platforms unified into one model
13 Subsidiaries aligned through design-led governance

Alessandro Pascoli

Creating new category journeys for incremental revenue 
Scaling brand to experiences that connect and convert 
Fixing CX that breaks loyalty and slows growth

© Alessandro Pascoli. Experience Systems™. All work reflects my personal contribution while working with or for clients and agencies. Case studies are based on public information or adapted to remove confidential content. Views expressed are my own. No reproduction without permission. This site uses basic analytics to understand aggregate behaviour. No personal data is collected, stored, or shared.