Brand Identity and Customer Experience Designer/Director.

I practice user-centered design to translate human needs and business objectives into branded experiences.

 

HEMSÄKER,
IKEA home insurance.

hemsaker-227×460-1

UBER Rider Experience.

Omnicom-Emerging-Stars

EMERGING STARS: connected brilliance from Omnicom.

"Everything is awesome with SHAPE."

Don Crowther, Director, In-Store Management at LG Electronics

SHAPE-Symbol
Afas-Cover-01

AFAS brand identity system and comms.

Now

 

  • Interbrand website: Co-Direction, UX Lead, Digital Product Designer.
  • Nissan Motor customer experience CX program: Creative Director.
  • Tesco UX testing community work: UX Lead.

Alessandro PascoliEmailLinkedIn.

All work © Alessandro Pascoli and/or agencies otherwise noted. This website uses Google Analytics to monitor and analyse web traffic and users behaviour.